Brand assets
Introduction
Searching for visual brand elements and imagery? Look no further. You’ve arrived at the right place! Here you can download the various versions of the logo and the Three Dots, learn about our color palette and typefaces, and download selected images. And there’s more to come. Check out the brand rollout-plan to learn when you can expect new assets.
Good luck with your creative endeavors. To get the most out of it, make sure to read the guidelines. Check out the FAQs in case of questions. And if you don’t find your answer there, contact the Brand team via the online request form.
Ready, set, go!
Visual brand elements
When we apply the brand's visual elements in the right way, we capture the ambition of our new company. We show that we are a category of one, a unique combination that brings progress to life.
Please bear in mind that our identity is not just the logo, but all the elements - font, photography, tone of voice etc.- together.
Logo
Our logo is one of our most important brand elements and our most significant visual cue. It’s more than just the name of our company, but a symbol of our brand and a reflection of our purpose. Download the primary, secondary, and tertiary logos below. Check out the logo guidelines to learn how to use the logo versions. For an animated version of the logo to include in a video, please see “Motion and animation.”
Primary logo
Secondary logo
Color palette
The dsm-firmenich world is about life and progress. The colors have been inspired by real life and are key in expressing ourselves.
Check out the guidelines to learn how to make the colors work for your touchpoint, and how to apply the logo on the colors of the palette.
Three dots symbol
The three dots represent our three brand forces. Plus, our constant movement towards progress and life. Download the static three dots symbol below for use in print or digital. For an animated version of the logo and the three dots to include in a video, please see Motion and Animation.
Digital
Fonts
When it comes to making a distinctive and memorable brand, font is our not-so-secret weapon. Check out the guidelines to learn more about the selected fonts and how to use them for maximum impact.
- DM Sans is our primary typeface. The font is embedded in our Word, PowerPoint, and email signature templates.
- Lora is our secondary typeface. It is intended for intros and highlights in more extensive printed matter such as brochures and reports, which are usually created in collaboration with a creative agency.
- Verdana is the font across systems and devices when the primary typeface DM Sans cannot be applied.
Brand Asset Library
Our brand asset library is a centralized hub for photos, videos, and icons, featuring over 1,000 photos, 700+ icons, and b-roll footage. Designed to simplify your search, it offers intuitive filters by tier, file type, and Business Unit, making it easy to quickly find and download exactly what you need. We will regularly add new assets to the library, so stay tuned for updates!
Should external parties, suppliers, or agencies need access, kindly send an email to branding.support@dsm-firmenich.com.
*Non-exclusive premier license: All media (no restrictions on use)
Last updated: Nov 19, 2024
Images, videos, and icons
Motion and animation
Visit the motion and animation guidelines section to learn more about our motion principles and learn how they can be applied across different touchpoints. This section includes how to use the logo and brand outro animation.
Logo animation
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Brand outro animation
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Download to apply the motion assets, taking a next step in applying our impactful brand in your materials. Need help? Don’t hesitate to reach out to the helpdesk.