Brand rollout plan

From May 9, we are no longer two separate companies, each with our own unique histories and skills. Instead, we are a single business with a whole world of opportunities ahead of us. Our new brand is designed to capture the ambition of our new business: to be a category of one. Now it’s up to all of us to bring this ambition into our work. To create something breathtaking and stand out from the world behind us. Rebranding doesn’t happen overnight. The wider brand rollout across our business will last until the end of 2025. We are now at day 100. This document is designed to provide an overview of:

• Available brand assets per phase – do’s and don’ts
• High-level rollout schedule and the key steps we will take to fully build our brand
• Detailed guidelines and materials update overview