B2B packaging and labeling
Introduction
Effective packaging and labeling ensures that our items are protected, safe and reach our customers. On top of that it helps our customers to easily recognize and trust our brand.
In support of our business strategy and related branding ambition to position our company as a category of one, we strive for consistent brand representation across our products and business units.
Our B2B product packaging & labeling playbook serves as your practical guidelines for applying our brand identity to your B2B packaging solutions and labels. Please carefully review our design system and implementation guidelines.
Flexible design system
Our product packaging and labeling across the organization comes in many different shapes and sizes. That's why we've created a flexible system with design principles and guidelines that best reflect our brand.
These principles and guidelines indicate how the logo and typography should be applied, how we integrate sustainability and how to produce packaging and labeling solutions that are brand consistent, regardless of type or size.
For existing product packaging and labeling, we ask to utilize the provided examples to ensure brand consistency and quality in (re)production.
For new products not covered in the playbook, we refer to the design system and examples outlined to establish packaging standards that align with the brand identity and logo application requirements.
Please share your applied design for review via branding.support@dsm-firmenich.com prior to producing or implementing these.
For any current technical limitations regarding the application of the brand design, please also contact branding.support@dsm-firmenich.com for further guidance.
Implementation of the rebranded B2B packaging and labeling
In line with the general rebranding timeline, we aim to implement the rebranded packaging and labeling as quickly as possible, with a target to finalize mid-2025.
Using the principles and guidelines from the playbook, it is up to the business to arrange the applied packaging and labeling designs. Please arrange a brand check prior to implementation.
Incorporating new packaging and labeling design is also subject to any management of change process as determined by the business and requires a check with your regulatory business partner for any specific local rules or requirements.
Incorporating the new designs does not mean that the legal entity name mentioned on the labels changes. Any change in names of legal entities will be communicated separately.
Products that are part of the ANH carve out are of scope.
Explore our B2B packaging and labeling playbook
This manual aims to present the foundations of how to apply our brand identity on glass in an architectural context with balancing the aspects of brand expression, privacy and safety. The examples in this document are not intended as final. Instead they can be used as a source of inspiration to help you to brief local suppliers. The “Visual identity on glass” has three main sections:
- Building blocks: how by combining the assets you can gain a more dynamic and sophisticated brand language
- In action: examples showcasing vinyl’s variations on window modules conjointly with technical descriptions
- Considering the bigger context: how each single application should be designed in the context of a broader experience
Bringing our brand to life at our locations all over the world is not an easy task. We trust that the above tools will give you a kick start. However, there will be some remaining questions and we are more then happy to help you with these, or to have a look at your proposals how you want to apply the brand in your premises. Please reach out to us via Helpdesk (dsm-firmenich.com). We are there for you.
