Brand training

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Our brand: dsm-firmenich

Our brand is more than a logo. It’s the way we show up in the world, tell our story of how we bring progress to life, and connect with people inside and outside our company.

A full brand training is coming soon, to help you better understand and apply our purpose, personality, and visual identity in your daily work.

While we prepare for the launch, you can already start bringing the brand to life with these practical resources:

Brand checklist

Easy steps to apply the brand in your work.

Download here
On-boarding brand training deck

A quick introduction to who we are and what we stand for.

Download here

If you have any questions on branding, or would like to join the brand ambassador community, please send an email to branding.support@dsm-firmenich.com.

General Brand Training

We’re super excited to present to you the first General Brand Training in the history of dsm-firmenich. Now, some of you might be a bit unsure of how relevant this 1 hour video training might be for you personally. Be reassured, no matter what your role is with dsm-firmenich, this training is vital to know about. It forms the basis of our unity and collaboration. It is important for each of us as a guide towards our common purpose. So, brand is a super powerful thing. And today you’ll learn how it can be a vehicle for business value, purpose and shared identity. 

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3 key goals

To help you get the most out of the General Brand Training, we have set 3 key goals. We would like you to:

  • Understand the importance of brand in general and how it impacts our business
  • Deep dive into the dsm-firmenich brand and learn how to bring it to life
  • Protect our brand by activating it in a correct and consistent manner through our set of tools
5 learning blocks

To accomplish these 3 key goals we have structured this training in 5 learning blocks:

  • Brand basics: first, we’ll start with the very basics: a primer on the world of brands
  • Our brand journey: you probably got a first flavor of our brand by now but our new brand deserves a deeper dive so you truly understand where it comes from and how we brought it to life
  • Our brand essence: what our brand stands for – our ultimate guiding purpose
  • Our brand look & feel: why it looks and feels the way it does and how we bring the brand to life through a unique identity and unparallel experiences
  • Our brand tools: get a sneak peek under the hood at its components and basic tools. 
Brand Training Q&A session

We hosted the Q&A session following the initial training. To watch the recording, please refer to the video below.

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Progress starts on the inside.

Guided by the purpose of bringing progress to life, we must leverage the power the dsm-firmenich brand has to act as a vehicle for positive change, drive business value, and translate our promises into actions. This first General Brand Training will help you to have a deeper insight in why we are here. More brand training sessions will follow, we will keep you posted.