Branded Environments

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Introduction

As you can read in our brand experience section, brand experience is the sum total of all the interactions and engagements that customers and other important stakeholders have with a particular brand. Branded environments play a crucial role in this. For that reason we’ve develop below collection of guidelines that will help you in bringing the brand to life. We have three pieces of inspiration for you:

Signage family

Brand Signage is incredibly important. First and foremost, it fulfils the practical function of guiding people to our facilities and once there, to help them (and us!) find their way around. It also represents one of the biggest and boldest representations of our visual identity. It has the power to amplify the essence of our “we bring progress to life” brand promise - and provides real stopping power and make us pride of what we make part of. The Signage family playbook gives a complete overview of all exterior & interior signage family elements, as a foundational layer of branding.

Group-steered signage rollout

For the rebranding of the dsm-firmenich merger-related locations, the signage project is steered at the group level by the global brand team, in close cooperation with GREW, site managers, and supported by the VIM-Group. To enable a uniform and cohesive brand representation across our locations, we ask all locations to strictly adhere to the group-steered signage rollout and not undertake any local rebranding actions for elements that fall outside the scope of the project. In case of questions please reach out to our rebranding partner via dsm-firmenich@vim-group.com.

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Branded Environments

Being the “Signage family” the foundational layer, the “Branded Environments playbook is going beyond, that aims to guide you on applying our brand identity in office, laboratory, and manufacturing environments. We have selected three archetypal areas where you can observe and draw inspiration from, aiming to demonstrate the thinking behind each area and how it can be applied to your specific context:

  • Welcome area: Set the tone for clients, visitors and employees
  • Work area: Facilitate a pleasant working atmosphere that evokes our brand essence
  • Socialize area: Bring the brand to life in a less formal setting

The core idea is that by understanding the approach for these three example areas, you will learn how to effectively apply the brand in any environment you encounter, while considering the unique functions of that space. Furthermore, the playbook offers you 11 considerations while applying the brand to environments from:

  • Balancing colors
  • Choosing the right dots and typography
  • Focus on materials and biophilia
  • How to frame imagery
  • How to highlight products
Visual identity on glass

This manual aims to present the foundations of how to apply our brand identity on glass in an architectural context with balancing the aspects of brand expression, privacy and safety. The examples in this document are not intended as final. Instead they can be used as a source of inspiration to help you to brief local suppliers. The “Visual identity on glass” has three main sections:

  • Building blocks: how by combining the assets you can gain a more dynamic and sophisticated brand language
  • In action: examples showcasing vinyl’s variations on window modules conjointly with technical descriptions
  • Considering the bigger context: how each single application should be designed in the context of a broader experience

Bringing our brand to life at our locations all over the world is not an easy task. We trust that the above tools will give you a kick start. However, there will be some remaining questions and we are more then happy to help you with these, or to have a look at your proposals how you want to apply the brand in your premises.  Please reach out to us via Helpdesk (dsm-firmenich.com). We are there for you.

For detailed guidance on the application of vinyl dots on glass, please refer to the separate Vinyl Dots Application Guide, which provides step-by-step instructions for achieving a consistent and high-quality finish.

Ready-to-print posters

Check out our new collection of ready-to-print Group, BU, and values posters to help you bring vibrancy to your space and keep your workplace fully on brand. Go to Publication to download today and bring our brand to life!