Photography

Here are a range of on-brand photography examples.

This chart explains how the imagery works together.

All images are part of the same brand repository, and each Business Unit can pick images from the main dsm-firmenich image bank.

The tier framework

Setting the scene

To showcase our ingredients, highlight textures, display our portfolio capabilities and present products, we have identified color as a key element. Cutting out images against a colored background is an effective and expressive approach to establish a connection with dsm-firmenich.

1. Embracing the color palette

Color is a crucial element of the dsm-firmenich identity.

Our palette is extensive and rich in chromatic tones, allowing us to create shots with great diversity whilst remaining consistent with our identity.

Please only use colors from the dsm-firmenich color palette.

2. Colors for every mood

The selection of colors can yield diverse meanings and impacts, and it's essential to evaluate these aspects in order to choose the most suitable option for the project.

The choice of the interaction established between the product and its background can evoke various emotions and convey different levels of communication.

For example, light-toned colors could evoke a sense of softness.

Dark-toned colors can be utilized to create an atmosphere that feels sophisticated and luxurious.

Meanwhile, medium-toned colors can inject more vibrancy and dynamism into the communication.

3. Composition

This page illustrates how content can be presented in interesting and compelling ways to suit a specific use case.

Think about your options and choose what works better.

On this page we present three examples.

4. A touch of humanity

To effectively convey dsm-firmenich's values, each shot should include elements that reflect those of the masterbrand.

One key technique we can use is showing a 'human touch’. This can be exemplified through the physical presence of a person in the scene (or parts of a person, such as a hand), or more broadly, through a more human, genuine, and less sterile and clichéd approach.

5. Exploring creative versatility

Having the background color as the guiding element allows for flexibility and adaptation to different contexts and elements.

For example, low-gravity composition, which involves capturing images of products that appear to defy gravity or float, and product patterns, the repetition of one or more objects to create a motif, are two examples of how this style can be translated in an interesting and captivating way.

6. Pack shot on colored backgrounds

We want to create a consistent and original way of representing our products which will help create a strong and distinctive image.

Create a background in your chosen color and incorporate cylindrical shapes as neutral props.

Please note that these cylindrical shapes should not be the direct transposition of the Three Dots symbol.

Tips and tricks

Checklist

Don'ts

Here are some examples of incorrect color block imagery usage.

Ad hoc photoshoot

Dedicated photo shoots offer an unparalleled level of control and precision in capturing images that align with dsm-firmenich's Tier 3 color block standards. By conducting photo shoots tailored to specific needs, aspects such as background color, composition, lighting, and other elements can be meticulously managed directly on the set, ensuring that every detail is considered to achieve not only technical excellence but also a stunning visual narrative. The bespoke nature of such shoots empowers the team to craft compelling visuals that embody the essence of dsm-firmenich, setting a high standard for quality and cohesiveness in the photographic portfolio.

Post-production cut out

The use of existing shots and subsequent adjustment through post-production processes and specialized software, such as Adobe Photoshop, is a resourceful method for achieving Tier 3 color block standards. The process involves precisely cutting out subjects from their original backgrounds and seamlessly integrating them into new backgrounds using one of the colors from the dsm-firmenich palette. Additionally, various adjustments, such as color corrections and lighting enhancements, can be applied to ensure a cohesive and polished final result. While this approach may lack the in-depth control of a dedicated shoot, it provides an efficient solution for adapting a diverse range of images to meet the tier-specific requirements.

Computer-generated imagery

The last method to obtain images in line with Tier 3 color block standards is to produce CGI (computer-generated imagery) images. Similar to dedicated photo shoots, the advantages of generating images through 3D production software and rendering make the process precise and fast. It offers a high level of control over every aspect of the scene, from lighting and composition to colors and overall aesthetic. The flexibility of CGI allows for easy experimentation with different elements, guaranteeing that the final result aligns seamlessly with the desired standards.

Checklist

Inspiration list

Here is a list of photographers and CG artists who can serve as sources of inspiration for color block photography.